There are many different ways to use promotional product advertising in your business and a wide variety of products to choose from. There is a difference between just knowing that you need to buy promotional products and knowing the most effective way to integrate these products into your business.
1. Everyone Loves A Gift. Using promotional gifts is one of the most effective uses of promotional products for a business. Your customers will be grateful that you have given them a gift, and if the gift is practical and sturdy it will be used over and over, advertising your business every time it is used. When deciding on a promotional gift consider a gift that your customers will use, and if possible something they will take with them where ever they go. This will increase the advertising exposure for your business.
2. Reward Your Better Customers. Another use of promotional products is in a tiered award program. You can reward your customers for reaching different sales amounts. The more the customer spends, the better the reward will be. Promotional products range is style, quality and price, so you can get some more expensive gifts for customers who reach the highest sales amount, and less expensive gifts for each of the lower sales amounts. If the gift is nice enough your customers may be willing to spend more money just to reach the next level.
3. Promotional merchandise can also be used as a way to lure customers into your shop. During the holiday season many stores offer free promotional products to the first $100 customers, for example. You can also get customers by doing a promotional item raffle where a customer will receive a raffle for every $10.00 they spend. There are many ways to utilize promotional products to get customers through your doors, you just have to think outside the box and be as creative as your mind will let you.
4. Reward Referrals. Customer referrals are a great way to get new business. A referred customer already has a level of trust and comfort with your business, since someone they trust has recommended your business to them. These referred customers are likely to be permanent customers if you can meet their needs, and may refer their own friends and coworkers as well. You should reward customers with a promotional product for referring other customers to your business. This will not only reward existing customers, but it should also increase the number of referrals, which should help increase sales.
5. EMPLOYEES – Don’t forget about these people who are an integral part of your business year round. Companies that reward good performance with promotional products have a better retention rate and have a happier staff. This means that your staff will work harder at promoting your business and will feel that they have a vested interest in the results of their work.
When you are thinking of ways to gain some exposure to your company why not try Promo World Express factory direct promotional products. There is such a large array of promotional items for your company. For a full selection of products log onto www.promoworldexpress.com
Posted in Public Relations Tags: Advertising, business gifts, conference bags, conference folders, corporate gifts, Marketing, promotional gifts, promotional items, promotional merchandise, promotional mugs, promotional pens, promotional products, promotional umbrellas, Public Relations
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