How to Select a Profit Making Trade Show Giveaway?

Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message, and create awareness. However, how many promotional giveaways do an effective job? Before jumping into the trade show giveaway game consider the
following ways to mastery:

Define Your Audience:
Having a focused objective for your trade show giveaway will also help you decide who should receive it. Consider having different gifts for various visitors. You might have different quality gifts for your key customers, prospects, and general passers by.

Set Your Goal:
What do you want to achieve by giving away a premium item? Trade show giveaway items should be designed to increase your recognition, communicate a message, motivate an action, or promote your small business. It's important not only that the message have an impact, but also the premium itself.

Find the Right Item:
There is a multitude of different items you could consider as a premium giveaway. However, which one will best suit your purpose? To select the right item, decide on your objective. Do you want it to enhance a theme, convey a specific message, or educate your target audience? Set a purpose to make your selection process easier. A promotional specialist can also help you make an effective selection. Remember your company image is reflected in whatever you choose to give away.

Add Your Message:
Is there an item that naturally complements your marketing message? Have the message imprinted on the item with your company name, logo, and phone number. An important aspect of any gift is to remember who it was from long after the fact.

Set a Price:
The price range for trade show giveaway items is enormous. Quality, quantity, and special orders, all impact the price. Establish a budget as part of your exhibit marketing plan. Consider ordering the same item for several different shows. The greater the quantity of your order, the lower the individual unit price.

Establish Qualifiers:
What must visitors do to qualify for a giveaway item? There are several ways to use your trade show giveaway effectively:

• as a reward for visitors participating in a demonstration, presentation, or contest
• as a token of your appreciation when visitors have given you qualifying information about their specific needs
• as a thank you for stopping at the booth

Use the Pre-qualifying Secret:
Trade show giveaways can be used to pre-qualify your prospects. One company uses playing cards. Prior to the show, they send "kings" to their key customers, "queens" to suppliers, "jacks" to new or hot prospects. They request that the cards are brought to the booth in exchange for a special gift. When the cards are presented, the booth staff already know certain information about the visitor. They can then act on their previous knowledge and use time with the visitor more productively.
Have a Sales Incentive: Will your trade show giveaway directly help future sales? Hand out a discount coupon or a gift certificate requiring future contact with your company for redemption. Consider premiums that will help generate frequent visits to customers and prospects, such as calling you for free refills.

Inform Your Target Audience:
Novel trade show giveaways can actively help to draw prospects to your booth. Make sure your prospects know about it. Send a tickler invitation with details of the giveaway, or create a two-piece premium, sending one part out to key prospects prior to the show and telling them to collect the other half at your booth.

Have a Tracking Mechanism:
Establish a tracking mechanism to measure the success of your trade show giveaways. If it is a redemption item, code it so that you know it resulted from the show. Post-show follow-up could include a question about the premium - did visitors remember receiving it and how useful was the item.

After the trade show, critique your giveaways with your exhibit team:

• Did it draw specific prospects to the booth?
• Was it eye-catching enough to persuade passers by to stop?
• Did your customers find it useful?
• Did it project the right corporate image?

There are plenty of exciting trade show giveaways for you to choose from to avoid the usual pens, pencils, and key chains. Make your premium work for you by applying the 10 ways to master your trade show giveaways and experience show success...it will be money well invested.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, author of "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

Please contact Promo World Express for Unique Factory Direct Trade Show Giveaways.

Balance Wrist Bands - New Promotional Product Idea!

How It Works:

Your Body Is a Big Battery

Everyone’s body is essentially a complex set of electro-chemical processes, a series of organic chemicals generating electro-magnetic energy.
Every time your lungs inhale and exhale air, your heart beats, your brain thinks, your arms and legs move, a series of electrical impulses originate and travel through the body.

The totality of our existence depends on the efficient exchange and balance of positive and negative electrical charges called ions.

Even on a Molecular Level… Your Body Is Generating an Electrical Field
Hundreds of recent and historical medical and scientific studies have documented the electrical forces at work within the body and the influence internal and external factors have on the efficient transference of electro-chemical exchanges.

The human “battery” is both an extremely efficient machine in its purest state and extremely fragile. Both internal factors such as stress, illness and injury as well as external factors such as proximity to natural and man-made electrical forces interfere and corrupt this process.

The ideal human frequency, called the Schumann Resonating Frequency (SRF), is approximately 7.8 hertz.

Maintaining the Grid Is Vital

As with all electrical transmission systems, efficiently generating and transferring the energy throughout the body is essential for wellbeing. Interference, blockages and imbalances along the grid carrying the energy occur on a daily basis and can originate from both inside the body and out.

Energy Balance & Systemic Harmony Are the Keys

Optimal health and peak performance occur when your body maintains ionic balance the exchange between negative and positive charges) and free flowing energy pathways (harmony) at the optimum frequency.

Eastern medicine tapped this concept thousands of years ago when health practitioners researched, mapped and developed treatments based on the body’s natural energy pathways. Disciplines such as acupuncture, acupressure and Reiki therapy often produce phenomenal results because of these fundamental biophysical principals.

Now You Can Restore Balance & Harmonic Equilibrium… With a New “Switch”
Power Balance®, after years of research and development, has produced a system to safely restore and optimize the electro-magnetic balance within the human body… IMMEDIATELY.

POWER BALANCE’S Mylar Holographic Disk (the same substance used to keep static electricity from damaging electrical components) has been imbedded with an electrical frequency that restores your body’s electrical balance, promoting a free exchange of positive and negative ions and align your body’s energy pathways.

The high density Disk acts much like a switch, resonating within your system and turning on your energy field while it clears the pathways so the electro-chemical exchange functions like the well-tuned generator it was designed to be.

When the static Power Balance Hologram comes in contact with your body’s energy field, it begins to resonate in accordance with each individual’s biological, creating a harmonic loop that optimizes your energy field and maintains maximum energy flow while clearing the pathways so the electro-chemical exchange functions like the well-tuned generator it was meant to be.

Please contact Promo World Express for additional information and customization of the balance wrist bands.

Bizarre Asian Inventions - These Would Be Fun (and Strange) Branding Ideas:

Silicone Wristbands – since 2004 and Still Going Strong!

Silicone is a semi-inorganic polymer that is heat stable, water resistant and flexible. All of these great qualities are the reason that Silicone is used for a wide range of products. Silicone Wristbands are an inexpensive jewellery item that can be customized with your own personal message or logo, in virtually any color or color combination you desire. In addition they are comfortable to wear, easy to clean and long-lasting.

Wristbands are encircling strips worn on the wrist, made of any of a variety of materials depending on the purpose. A common type of wristband is the loops of silicone that are placed around the wrist. In the early to mid 2000s, these bracelets made of silicone became popular. They are worn to demonstrate the wearer's support of a cause or charitable organization, similar to awareness ribbons. Such wristbands are sometimes called awareness bracelets to distinguish them from other types of wristbands.

Silicone wristbands gained popularity in 2004 when the Lance Armstrong Foundation introduced its trademark yellow silicone Livestrong wristband to raise support for cancer research. By early 2005, silicone wristbands became popular with many charities, such as Make Poverty History and the BBC’s Beat Bullying campaign. Other wristbands include wristbands for kidney donation (green), breast cancer (pink), diabetes (blue), multiple sclerosis (orange), epilepsy (half blue/ half red), Hurricane Katrina (ocean blue mixed with white), and so on and so on. In general, the color of the band describes its cause and the colors are often same as the colors of awareness ribbon.

These silicone wristbands can also be used for identification purposes. They are to be worn around the wrist demonstrating the wearer’s authorization to be at a venue.
Today silicone wristbands have gone a step ahead of supporting charitable causes and may organizations are harnessing the power of this powerful, low cost and diverse silicone wristband for promotional purposes. Not only can silicone wristbands be made with a debossed or embossed design, they can also be silk screen printed, color filled or laser engraved. They can be virtually made out of any PMS color: silicone wrist bands can be single color, segmented colors or have tye dye effect. The can even be made to glow in the dark or may have a scent in them. One of the latest segments is the combination of USB drive and silicone wristband. The USB – Silicone wristband has slowly gained popularity. As a USB port at its end and can be used perfectly as a portable pen drive. Many in promotional products industry think that this USB wristband will keep on slowly gaining popularity and may become the big bestseller for technologically inclined geeks and nerds.

Wristbands are also used to good effect in hospitals. Hospital wristbands are commonly used as a safety devise for identifying patients undergoing medical care. Available in a variety of sizes to accommodate patients as small as newborns and as large as obese adults, hospital wristbands can be handwritten, debossed, laser engraved or thermal – imaged with names, pictures, medical record numbers, barcodes and other personal identities.

Please visit www.promoworldexpress.com for ideas pricing and availability. Promo World Express has some of the lowest prices in the industry.

Custom Shape Silly Bandz - New Way To Promote!

When you think rubber bands, you usually picture office supplies or tidy hair, right? Because they’re most often circular and beige, you probably never associate rubber bands with the newest fashion trends. Well, that might be about to change.
Silly bandz are the newest trend in accessories and they’re popping up.
There are so many colors and styles to choose from. Try to collect them all!
The latest craze in schools across the nation, these bands can be found in almost every color. From pastels to neons, you can sport all of your favorite shades. The multi-colors aren’t even the best part of these cute bracelets; each one permanently holds a different, crazy shape. While on your wrist, the crazy shapes transform into twisty bracelets. They differ by category, which include pets, dinosaurs and even swimwear! You can wear them all at once and create a rainbow of color or coordinate two or three to match with every outfit. Any way you wear them, they’re filled with unsuspected fun! Wear them, trade them, and show them off to people who’ve never seen anything like them. You can even show your school pride, rocking your team colors in a creative, new way. Join in on the latest fashion craze!

If you want a CUSTOM silicone silly band – please contact

www.promoworldexpress.com

. We can create these silly bands to virtually any shape to represent your corporate, school, community etc. identity.

Wine Glass Lanyard - Awsome Promotional Item or Silly Invention?

The Wine Holder Neck Lanyard retails for some $25 for two and holds a regular sized stemmed glass with a stupid looking simple lanyard.

Keep your hands free at parties by keeping your wine close at heart! This clever little clip with adjustable strap holds a regular-size stemmed glass to your chest, giving you the freedom to snack and socialize as you sip from your glass hanging in the lanyard!

The marketers of this silly wine glass lanyard failed to mention that it helps you achieve the look of a total freaking idiot.

I will admit though: when I get "social" I do tend to forget where I left my drink.

Wine Glass Holder Lanyard - Keeping Your Wine Close At Heart!

If you are interested in this "interesting" promotional lanyard - Please check us out: http://www.promoworldexpress.com/

Things to Consider when Shopping for Lanyards:

Convenient and inexpensive lanyards are increasingly popular in our lives; they are worn in schools and universities, as well as government agencies, hospitals, and many private businesses. Lanyards can be personalized in a huge range of colors and imprinted with a personalized logo or image. The wide variety of options in hardware, including alligator clips, swivel hooks, split rings, and bulldog hooks increases the flexibility of lanyards. There are a few important considerations when ordering lanyards.

Choosing a Supplier
The optimal place to order lanyards is from a company that imports them directly from factory. This assures that the lanyard supplier will have a wide range of materials and are accustomed to filling lanyard orders quickly and efficiently.

When selecting a supplier, make sure they have the color and materials you want for your lanyards and that they can process the order within your time frame. If your lanyard will have custom printing, choose a supplier that lets you proof a sample before the order is printed.

Ordering Decisions
Lanyard suppliers offer several choices of materials for your order. Nylon is very durable; cotton is the most comfortable material; polyester is usually the least expensive material. Lanyard materials come in a range of widths; the wider options are generally more comfortable to wear.

Choosing a color for your lanyard order can be a daunting task, as lanyards are offered in a huge variety of colors. Rainbow, tie-dye, and multi-colored lanyard options are also available. Promo World Express is a factory direct lanyard suppliers and allows it's clients to select any PMS color for their custom lanyrd.

You will need to decide if your lanyards will be printed or sewn with words, a logo or some other image. Custom printing on lanyards will increase the cost and add a bit of time to your order, but you will ultimately have a unique lanyard created just the way you want it.

The choice of hardware on the lanyard is a personal preference. If you have existing badges you will attach, make sure the lanyard hardware will work with them. Lanyards can even be ordered with breakaway hardware for extra safety. We highly recommend this for safety and liability reasons.

The final consideration in your lanyard order is the quantity. Almost all lanyard suppliers will offer price breaks for orders of larger quantities, so consider ordering a few more than you may need to reach a price break point. It's also a good idea to have extra lanyards on hand in case some are lost or you hire additional employees.

Get Creative with Custom Polyresin Bobble Heads!

Built from the ground up, Custom Bobble Heads will look just like whomever you'd like! More than just a logo, these fully-customizable bobble heads will be 100% original and all yours...whether you customize them to look like your parents, a sports player, or a character from a book you've written.

Sure, Promo World Express has access to hundreds of thousands of factory direct promotional products that you can put your logo, slogan, contact information, and even picture on. But nothing - NOTHING - comes close to the personalization available with a Custom Bobble Head.

Sculpted in heavyweight polyresin and then hand painted to your specifications, the standard height of each personalized figure is 7" to 7 1/2" tall. A fantastic gag gift or a wonderful memento, Custom Bobble Heads clearly kick the butts of any other customized products out there.

Do you want to save money on your order of promotional bobble heads? Be sure to order with Promo World Express!

You Visualize it and We Create it!

10 Funniest Promo Products

Often, the best promotional products are those that make people laugh. They may be silly or small gadgets and serve little or no purpose but if they manage to elicit a laugh from someone, they're actually being very effective promotional products. Funny promotional products work very well in-house within a company. You can use them for staff promotions and incentives, to show appreciation for work done, or to reward employees for reaching a target. When using funny promotional products for customers, the humor should be obvious so there can't be any misunderstanding of your promotional intentions to simply make your customers have a giggle.

Here's a quick list of some of the funniest promotional items around:

1. Throw Ball Alarm Clock

Most people would love to throw the alarm clock against the wall when it wakes you from your beauty sleep in the morning. Well, now you can. This funny alarm clock switches off when you throw it. You don't even have to worry about breaking it in the process. It's a great way to start the day feeling victorious and no doubt, it'll paste a smile on your face too.

2. Banana Safe Box

This seemingly silly promotional product is actually very useful. A hard plastic case that protects a single banana ensures that you never have to eat a bruised banana at work or in the car again. The case is designed so that most average-sized bananas will fit into it. It has tiny ventilation holes to ensure that the fruit doesn't sweat and ripen prematurely. This would be a perfect gimmick for an insurance company where you could use a tag line like, "if it's important to you, we'll protect it."

3. Singing Elvis Mug

Sure to be the entertainment of the office, this singing mug will serenade you with Elvis's "Love me Tender." Perfect for when you are having a really bad day at work or simply need to lighten the office atmosphere. To activate the singing, simply lift the light-activated sensor mug. You could link the mug to a Valentine's Day promotion, or give it to clients or employees on their birthday or work anniversaries to let them know they're appreciated. You could also use it very effectively to launch a new flavor of hot chocolate, for example.

4. Funny Golf Balls

If you are tired of giving golfing executives boring golf gifts, this silly gift is sure to make them laugh. A set of three different gimmick golf balls will provide stacks of laughs on the golf course. The exploder simply blows up in a cloud of powder when you try to hit it. The jet streamer blows out a ribbon into the air, and the unputtable simply never goes straight.

5. Foot in the Door

A bit of a tongue-in-cheek promotional product, this is an elaborate door stopper fashioned in the shape of a brightly colored high-heeled shoe. Use it for an office sales incentive as a way of saying, "By working towards this incentive, you could see yourself moving up in the corporate world." Alternatively, you could use it to welcome a new staff member, especially if they are upper or middle management. Often there can be tension when new management is brought in, and some subtle humor like this can help ease the transition.

6. Funny Face Door Hangers

Used on hotel room doors, these funny face door hangers replace the usual boring "do not disturb" signs. The hangers have faces pulling a range of silly expressions and are sure to get a laugh from even the most serious of clients. You can use this product to promote a wide range of hospitality gifts. For example, at your hotel, you could have a "stay for two, get the third night free" campaign in your off-season. You could also run a joint promotion with one of your suppliers such as having gourmet coffee machines in the room, or a specific type of towels or linen. You won't take away from the prestige of the products by using humor, and clients are certain to remember the promotion.

7. Swiggies

Perfect for if you are running a promotional campaign on health and fitness, Swiggies are water bottles that you don't need to carry. They simply strap around your wrist so you can drink while you are on the go, running, walking or even driving. They come in bright colors and would work perfectly to promote a sports drink, fruit juice or brand of bottled water. They would also be great for corporate team building or if you have a company sports day.
8. Cartoon Branded Mouse Pads and Promotional Gifts
Create your own cartoon and have it printed on mouse pads, for example. The cartoon can also be printed on other items such as coffee mugs, t-shirts, tote bags, etc. Use it to promote a sales incentive or special campaign within the office.

9. Goofy Pens

Some of the simplest yet most effective promotional products, these goofy pens come in a wide range of bright colors and have funny faces on the ends. The faces have a mop of brightly colored hair and wear silly expressions. They can be adapted for almost any promotional campaign.

10. Promotional Tea Bags

Ever wanted to have tea with a celebrity? Well, now you can. These caricatures of popular figures rest on the side of your tea cup holding the tea bag in place.

Visit Promo World Exress.com for promotional products appropriate for corporate business gifts which will help convey a favorable reflection of how much you value associated business

How to properly use promotional products

Promotional products are something that many businesses use, but few use effectively. I get bags full of pens at conferences, but rarely do these ever incline me to deal with that company ever again. Chances are most promotional product use, ends with similar results.

There are a few key factors in making promotional products work.

1. Give people something they want!
2. Don’t skimp out!
3. Design them properly!
4. Quality targeting is more important than quantity!

1.) Give people something that they want and need!

When I go to trade-shows, I all too often come away with fifteen lanyards, hundreds of stickers, folders, and other stuff I don’t need and will never use. Not only is the ineffective marketing, but it’s a waste of material.
The best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap. Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products like USB memory cards, go with pens, notepads, and sticky pads.
Common sense plays a role in promo product selection. If you sell something that requires upkeep or supplies, make sure you send out a sticker or magnet that has your information on it and that supplies can easily be reordered from you.

2.) Don’t skimp out!

Make sure that people associate you with quality and value and not cheapness.
You want to provide the type of products that are better than what your customer is used to using. This way, when they look for their pen, they look for your pen first.

3.) Design your promotional products properly!

Like a good website, your brand and information on your promotional products should be organized and usable. You can’t possibly fit your entire address on a pen. Sometimes you can’t even fit your logo on them. Make sure your business name or logo is on them clearly, and make even more sure that your website is on there. Chop-up your logo if you need to, but try to get a distinguishing business mark and your website on even the smallest product. On sticky pads and notepads, your information and logo should be on every page, but should still allow the product to be used. An effective way of doing it, is to place your logo in the center of each page, and your website and phone number at the bottom of each page. The logo should be about 80% transparent, and the text about 60%.
You need to be absolutely sure that your information is very clear and professional. Use vector based logos for print. Jpeg and other pixel based images are for the web and computers, and should never be used for print. If you need to, hire a graphic designer to convert your logo to a vector format. Make sure that you choose clean fonts that are easily readable.

4.) Quality targeting is more important than quantity!

There are two groups that you should be giving promotional products to. The first is your current customers who are likely to make repeat visits. The second is non-customers who may make a purchase from you in the future. Not everyone is going to shop with you, and you need to minimize your potential loses by not sending your promo material to the wrong people. Unless you brand is very strong, non-targeted promotional product spam is only going to loose money for you.
Actually figuring out who you need to target can be difficult. For repeat customers, you can use web analytics programs to find who your repeat customers are. You can find trends like purchased products, title, location, etc. You can mail out promo and light marketing material to customers who make similar purchases, or send your promo material with orders when they meet certain criteria. Also, just use some common sense. If someone makes a purchase for a product that requires continuing upkeep or additional supplies, make sure you are getting them promo material. If someone makes even a single repeat order make sure you include them as well. If they made a second order, they are even more likely to make a third.
Trade-shows are going to be tricky, because it would be rude to deny people products and targeting would be nearly impossible. In this case, you need to target only selective trade-shows. Something that many business owners don’t consider is the size of the trade-show. The larger the event, the less likely it will be that someone remembers you. Small trade-shows can be significantly more valuable than large ones.

The important thing to remember is that getting promo products to everyone is going to loose money. But, getting the promo material to the right people will increase your sales and hopefully for a lot cheaper than any existing marketing.

Do You Want The Most Out Of Your Advertising?

There are many different ways to use promotional product advertising in your business and a wide variety of products to choose from. There is a difference between just knowing that you need to buy promotional products and knowing the most effective way to integrate these products into your business.

1. Everyone Loves A Gift. Using promotional gifts is one of the most effective uses of promotional products for a business. Your customers will be grateful that you have given them a gift, and if the gift is practical and sturdy it will be used over and over, advertising your business every time it is used. When deciding on a promotional gift consider a gift that your customers will use, and if possible something they will take with them where ever they go. This will increase the advertising exposure for your business.

2. Reward Your Better Customers. Another use of promotional products is in a tiered award program. You can reward your customers for reaching different sales amounts. The more the customer spends, the better the reward will be. Promotional products range is style, quality and price, so you can get some more expensive gifts for customers who reach the highest sales amount, and less expensive gifts for each of the lower sales amounts. If the gift is nice enough your customers may be willing to spend more money just to reach the next level.

3. Promotional merchandise can also be used as a way to lure customers into your shop. During the holiday season many stores offer free promotional products to the first $100 customers, for example. You can also get customers by doing a promotional item raffle where a customer will receive a raffle for every $10.00 they spend. There are many ways to utilize promotional products to get customers through your doors, you just have to think outside the box and be as creative as your mind will let you.

4. Reward Referrals. Customer referrals are a great way to get new business. A referred customer already has a level of trust and comfort with your business, since someone they trust has recommended your business to them. These referred customers are likely to be permanent customers if you can meet their needs, and may refer their own friends and coworkers as well. You should reward customers with a promotional product for referring other customers to your business. This will not only reward existing customers, but it should also increase the number of referrals, which should help increase sales.

5. EMPLOYEES – Don’t forget about these people who are an integral part of your business year round. Companies that reward good performance with promotional products have a better retention rate and have a happier staff. This means that your staff will work harder at promoting your business and will feel that they have a vested interest in the results of their work.

When you are thinking of ways to gain some exposure to your company why not try Promo World Express factory direct promotional products. There is such a large array of promotional items for your company. For a full selection of products log onto www.promoworldexpress.com

Posted in Public Relations Tags: Advertising, business gifts, conference bags, conference folders, corporate gifts, Marketing, promotional gifts, promotional items, promotional merchandise, promotional mugs, promotional pens, promotional products, promotional umbrellas, Public Relations

History of Lanyards

Origins

According to the Random House Dictionary, the etymology of the term "lanyard" or "laniard" dates back to the 15th century and is derived from the French word "laniere" meaning strap or thong. Originally, lanyards were used on ships to lash and tighten the riggings; sailors also used lanyards to carry items such as knives, pistols and whistles while on board.

Functions and Types

There are four main types of lanyards: cord, tube, ribbon--also called flat--and beaded. The materials used for lanyards range from cotton or polyester to metal beading. Lanyards vary in function from the serviceable nautical uses of lashing sail riggings to the decorative, as in the cording on a military police officer's uniform.

Styles

The most common style of lanyard is one worn around the neck; however, there are also wrist lanyards and lanyards made to attach to your belt or purse.

Modern Uses

Today, we see lanyards most commonly on items used for identification purposes: a neck lanyard is attached to a plastic see-through carrier containing a business ID card or other type of identification. Other uses include key chains, securing devices such as a remote or camera to your wrist, and as a fail-safe measure or "dead man's switch" on heavy machinery or industrial vehicles--such as trains.

Crafts

The art of making lanyards--also called scoubidou--became a popular craft for children during the 1950s in France. Known in the US as boondoggle or gimp knotting, the craft is highly popular with summer camps and scouting associations.

Fundraising and Advertising

Because of their functionality and popularity, lanyards have become common fundraising and advertising items. Businesses will imprint their logo and contact information on a nylon lanyard to use as promotional giveaways. Custom school lanyards with breakaway clasps for safety, like those used at Holy Cross High School in Delran, New Jersey, serve the dual purpose of easy student identification as well as a fundraiser for the school.

7 Highly Profitable Companies with a Strong Green Gene!

Nearly every company these days wants to claim that it is green. With clever or strong marketing, companies can convince much of the population that they are. Which ones really have a strong green gene though?

Here are seven major international companies that are both turning a healthy profit and going well beyond the norm when it comes to environmental efforts. Click here to start the slideshow...

This article was created by © LiveOAK Media, Inc. 2010.

Fads - Important for Marketers?

Fad's are important part of the promotional products industry - Please let us know what you think?




Top Ten Best Fads Of All Time
1. Slinky
2. Hula Hoop
3. Pet Rock
4. Frisbee
5. Silly Putty
6. Yo-Yo
7. Cabbage Patch Doll
8. Rubik's Cube
9. Silly String
10. Weebles

Here are two fun sites about fads:

www.crazyfads.com
www.DrFad.com

The Making of The Flower Power Airbus 340 by the Swiss

Please Click on the plane to get a full version of this coll You Tube clip.

Enjoy,

Promow World Express Blogger

Very Funny Ads - We Love This Site!

We run in to this really cool funny site which is part of the Turner Sports and Entertainment Digital Network. Marketing can be fun - let's keep that in mind!

Please click here to see funny ad clips! - Enjoy!

Pretty Cool Campaign!

Mondo Pasta, a restaurant in Germany, decided to take its promotions off the street and onto the docks. The rope lines for these ships are being belayed through a hole, which happens to be the mouth of someone who looks like they are eating pasta. Not only is this a creative marketing idea, but it takes advantage of a very populated area, since the harbor where it’s placed is the second biggest in Europe. Unfortunately, the business won’t be able to afford another promotion like this one, but it can certainly distribute caps, pens, wrist band and other direct import promotional products to all the people circulating around the docks.